Event coverage business is one of the businesses with most exciting experiences. To start this, one should be very knowledgeable on trend, styles and innovation around him so as to educate the clients on the latest happenings in the world of entertainment and how it affects posture and packaging styles such as album, photo book, online album etc. Event coverage is the act of recording life happenings using equipments such as camcorder, camera, voice recorder, public address systems. Events include marriages, birthday party, end of the year party, church programme, school programme etc.
This kind of business is vast thereby offering one the opportunity to choose the segment of market to service. The joy of every organizer is to have in place conducive hall or open place with a stage background that suit the colour of the occasion, public address system, video coverage/photography, entertainment and a smooth and successful programme. This for them is Success…………
It is possible to start event coverage or organization by having the right team on ground, or as a new entrepreneur start with providing a segment of service such as photographing or video coverage depending on the area of expertise. No matter what you decide to offer, each segment have huge return on investment, however this is conditional based on the uniqueness and quality of your work.
What qualities do you need to get started?
- Experience
- Interest and
- Passion
These three basic qualities determine the fate of any entrepreneur in their endeavour to success. It is important as new entrant into entrepreneurship world to decide on what to offer to the market and specialize in it because first impression counts in business. Interest shows how much you love what you’re doing and this in turn galvanizes the passion for services offered.
What to buy in order to get started!
- Video camera (you can hired initially)
- Digital Camera
- Tripod stand
Other necessary things to consider !
- Photo editing experience.
- Packaging:- this is important because it determines the kind of contract you will always get
How much do you need to start?
Professional cameras are relatively expensive but as a beginner you don’t need to go for expensive cameras, with 70-100 thousand Naira you will get cameras just for a start. You can start this business even as a student, or a graduate and it can also be done on part-time basis.
You can edit your pictures and videos at business centers that offer such services at a very reduced cost pending when you can get your own pc.
How to get customers
- Marketing:- create awareness about your work.
- Word of mouth, tell friends and church members who want to web or who has any form of ceremony.
- Visit events whether invited or not.
- Share your fliers and business card.
- Create a smallwebsite and do search engine optimization and search engine marketing.
How much do you charge?
Your packaging determines your target market; your target market determines your price. But if you’re serving the public, your price should be based as obtainable in the industry. Other things that will determine your price are the varieties of service offerred such as video and photographing, album and photo book etc.
