People with money seem to be on a binge to prove their status and flaunt their wealth by staging large, catered parties. As a matter of fact, in some circle of affluence, a party or social get-together isn’t considered an event of any significance unless it’s a catered affair. With the same kind of reasoning, businesses of all sizes are using catered lunches, cocktail parties and dinner meetings to build their images and increase company sales. It’s a matter of keeping up with the competition in promoting a company and/or product.
On a smaller, but just as busy marketing scale, more and more working mothers are paying to have catered birthday and graduation parties, as well as wedding receptions handled by caterers. The reasons are simple to understand–if she’s working outside the home, today’s mother just doesn’t have the time or the energy to do all the planning and staging of a memorable party.
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Besides those reasons for turning everything over to a caterer, working mothers feel a little guilty about the time away from their children they lose because of their jobs. Thus, they’re ready and willing to make it all to them by paying for a lavish party the child will remember for years to come. Caterers handle everything from birthday parties for children, to breakfast in bed and intimate candlelight dinners for two, to company dinner parties for 50 and wedding receptions involving a thousand or more guests. This kind of entrepreneurial business is definitely growing and becoming more popular with people of all income levels.
An imaginative caterer in a large metropolitan area can easily gross ₦25,000, 000 per year, while a small part-time caterer in a small town can count on at least ₦10,000,000 to ₦15,000,000 per year. You don’t need special education or training to become a successful caterer. You do need a affinity for people and a kind of intuition as to what people enjoy in different environmental settings. This seems to be an ideal business for an ambitious couple to start and operate with very little capital investment required.
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One person can spend his time hustling up business while the other would do the planning, organising and actual catering. As with any business, your success will be directly related to the soundness of planning and the working of that plan. Understand exactly what your client wants, and give him what he wants in the way of service that reflects upon the client in a complimentary manner.
Basically, you can start with an advertisement in your environment by sharing flyers. You can also use newspaper advert inform of announcement. For example: Creative Specialising in personal service- We can handle any party or special event from start to finish-no idea to small or too large- Your satisfaction is always guaranteed! We can handle everything for you.. Call us, and let us make your parties worth remembering…
Naturally, the first thing you want from anyone calling to ask about your services, is that anyone calling to ask about your services, is that person’s name, address and phone number. Then you want to know what kind of party or event they have in mind.
As soon as you have this information, relax a little bit and inquire to find out about the person or the company–the people–sponsoring the party and their ultimate goals or reasons for the party.
If it’s to celebrate birthday, graduation, anniversary or a wedding reception–finding out about the interests, background and ambitious of the guest of honour will be of value to you in your planning. Taking a few minutes to learn everything you can about whoever the party is for, and the people giving the party, will also make it much easier to close the sale than any sales pitch or special persuasive tactics.
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People like to talk about themselves, and they especially like to tell everyone why they’re honouring someone, even when they pretend to keep it a secret who initiated the idea. So, it’s important that you be a good listener, that you have the ability to get people to talk about themselves, and that you take notes on the things they tell you.
This same principle applies to business people, regardless of who’s talking to you or the purpose of the catered affair. The more polished and adept you can become in getting your prospects to talk about themselves, the more information relative to their background you can elicit, and the more you listen; the better your parties will be, and the greater success you’ll attain in the catering business.
You take the information you glean from this first interview and plan/organise the event on paper. This means you’re going to have to have contacts or at least working relationships with innumerable service businesses. The possibilities go on and on, and are seemingly unlimited. Time is becoming more valuable to a lot more people every day, which means there are more and more opportunities for great wealth and personal independence as a professional caterer.
In reality the success for just about any person entering this field, will be limited only by his or her own imagination and energy.
There is definite opportunity for great wealth within the catering field. Anyone with a sense of service to others can succeed. Very little “ready cash” is needed to begin. Therefore, the only thing standing between you and the realisation of your dreams, is the action it takes on your part to get started.
Disclaimer
The Publisher has strived to be as accurate and complete as possible in the creation of this article, notwithstanding the fact that he does not warrant or represent at any time that the contents within are accurate due to the rapidly changing nature of the economy or work conditions.
Also, the Publisher assumes no responsibility for errors, omissions, or contrary interpretation of the subject matter herein. Any perceived slights of specific persons, peoples, or organisations are unintentional.
In practical advice, publications like anything else in life, there are no guarantees of income made. Readers are cautioned to rely on their own judgment about their individual circumstances to act accordingly.
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