The motive for establishing a business or company is to make more money, as an entrepreneur it is very crucial to conduct research about any market niche you want to serve, identify your potential customers, find out what is obtainable in that niche or segment, how competitive is the market, what the competitors are doing, and find out something unique you can introduce to enable you take some percentage share of the market. Identify items that sell withing your environment otherwise you will dump your money on items that are not needed.
People have many different reasons why they buy products. It’s your job to figure out what reason(s) will persuade them to buy. The reasons are usually based on emotions they want to experience rather than logical reasons.
Here are some reasons to get you started:
They want victory or triumph over their competition.
They want to do training things to lose weight or stay in shape.
They want to be part of a team with similar interests.
They want to turn pro and make money.
They want to gain self-esteem and have goals to reach.
They want to impress their parents, family or friends with their skills.
Types Of Sports Equipment To Sell
There are many types of products you can sell. You just need to determine who your target market is and what specific items they want. Or you could sell a couple different ones in a package deal.
Here is a good list:
Team Jerseys Rackets Team T Shirts Volleyballs
Footballs Sport Shoes Workout Sweats Nets/Tables
Bats Baseballs Soccer Balls Bowling Balls
Gloves Basket Balls Shorts Gold Clubs/Ball
Safety Gear Pucks Tights Team Helmets/Hats
Hockey Sticks Injury Tape Exercise Equipment Skates/Skies
Words Or Phrases That Sell Sports Equipment
Just one simple word or phrase in your ad copy can be the difference whether a person buys or not. You need to use ones that will persuasively describe your product. You can use them for headlines, benefits, features, p’s; etc.
Here are some targeted words and phrases:
MVP be victorious more TD’s big contract
pro athlete break records score big more KO’s
championships fun huge play more home runs
win strong competition first place more baskets
good teamwork top position be a starter get faster/quicker
big trophy scholarship better performance get stronger
Graphics Or Images That Sell Sports Equipment
As you may know, pictures can sometimes sell better than words alone. People will project themselves in the pictures and persuade themselves to buy the product. Even the colors of your web site and graphics can trigger people to buy.
Here are some imagery ideas:
Athletes scoring.
Athletes working out.
Team emblems.
Sports trophies.
Teammates celebrating.
Stories That Sell Sports Equipment
In most sales letters, audio ads or video ads there is usually a mini story that advertisers use to attract you to the product. Some people even imagine themselves in the story as they hear it.
Here are some good story lines:
How an amateur overcame an obstacle to become a pro.
How an athlete broke a record in their particular sport.
A popular athlete in a commercial advertising a product.
How a coach took a bad team and made it a champion.
How an athlete overcame an injury or disability to be a champion
Back end Products To Sell With Sports Equipment
Once a person decides to buy or becomes a customer it is a good idea to offer them another product soon after because they are already in a buying mood. It’s usually easier to sell to an existing customer than a brand new prospect.
Here are some add on product ideas:
Tickets to a certain sporting event.
An autographed sports item from a famous athlete.
A highlight video of a famous team’s season.
Pictures or trading cards of a famous athlete.
Bonus Or Content Ideas That Sell Sports Equipment
Mainly businesses or affiliates will give people information product bonuses or use content on their web site to persuade them to buy. They also use them as incentives to get people to subscribe to their opt-in list.
Here are some bonus or content suggestions:
A specific workout plan for a particular sports position.
Videos drills athletes can do in their spare time to get better.
An eBook on how to be a good teammate.
An inspiring audio that will motivate them to be better.
Keywords And Phrases That Sell Sports Equipment
Lots of people like to promote their products in the search engines or with pay per click ads because they are a good, high traffic resources. The main objective is to use or pick the right keywords and phrases that will increase your web site ranking or sell the best.
Here are some keywords and phrases to get you started:
sports sports clothing high school sports sports radio
team sports sports apparel college sports sporting goods
sports camps sports equipment sports training sports books
women’s sports sports gear sports workouts sports videos
men’s sports sports shop sports drills international sports
(team names) athletic equipment sports games varsity sports
(sport types) pro sports sports news sports games
Special Offers That Sell Sports Equipment
A lot of people decide to buy products because of special offers or deals. They’re
always on a look out for a good bargain or a extra incentive. People use logical reasons to buy to back up their emotional wants and needs.
Here are some special offers examples:
Get a 10% rebate on all exercise equipment.
Have chance to win your favorite teams jersey.
Grab a free 30 day trial to our football video training series.
