Efritin.com, an online classified platform that allows exchange of goods between buyers and sellers has employed over 100 Nigerians within its first three months of operation in the country.
According to Chief Operating Officer, Saltside Technologies, parent company to Efritin.com, Mr. Babak Tighnavard, the parent company of Efritin.com was founded to build leading online marketplaces in underserved markets, creating sustainable value for the community. Saltside started in 2011 with just four employees but in 2015 they are now 500 employees in Bangladesh, Ghana, Sri Lanka and now in Nigeria with over 100 employees. Their success story in each market is hinged on doing things locally and employing quality staff.”
Head of Efritin.com,Mr. Zakaria Hersi informed the audience that part of their success story of doing things locally in each market gave rise to the name ‘Efritin.com’ meaning ‘Everything’ in pidgin language.
He further stated that Efritin is focused on providing a safer platform for buyers and sellers to meet and exchange their items. Efritin focuses on used items because of the trading culture of Nigerians, the high volume of offline marketplaces and the large economy around unused goods. Adding that the team at Efritin places high value on offering a safer platform, which is why all sellers must be physically verified on their platform within 48hours of posting an advert before it goes live. The verification is a one-time process and the ads go live within four hours after verification.
Zakaria also disclosed that Efritin has taken into consideration the stress and traffic level for moving from one location to the other and has gone a step further to provide convenience for their customers by offering a delivery service for buyers and sellers who have agreed on a transaction.
In the same vein, Efritin.com’s Marketing Manager, Ms. Uche Ajene, noted that Efritin has added value to the lives of Nigerians by creating job opportunities across all demographics and expanding sales channels for many shop owners in popular markets across Nigeria.
