Traffic to a website is the number of visitors that visits the website and the number of pages they visit while Web traffic is the amount of data sent and received by visitors to a website.
When a visitor enters a website, his presence is logged and any links he clicks on are also monitored. Web traffic is a way of measuring the success of a website because the more traffic it gets, the more popular it is.It is possible to analyse and monitor the traffic to a website and this enables the site owners to monitor the effectiveness of their site
The key for online success of any website is to know how to increase website traffic. There is a lot of competition out there and it seems to get tougher every day.
Getting traffic to your website is usually a process that takes time and skill. It is an ongoing task and must be constantly done if you want to get traffic and keep it.
In today’s post, we’re going to consider some of the creative ways of driving traffic to the website:
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- Create good, original content with catchy headlines: A timely, relevant and rich content not only attract visitors but build a loyal audience of recurring visitors. Headlines are the first thing viewers see and this goes a long way in determining whether they would view and then share the link with friends and acquaintances.
- Make use of your social networks: Get acquainted to your target market through the use of social networks such as Facebook, Twitter, LinkedIn, Pinterest, Tumblr, Google +, etc, build it up and see how traffic would be directed to your website.
- Use of Traditional Means of Marketing: Traditional means of marketing such as email marketing and word of mouth are still effective means of driving traffic to sites. Email marketingis a direct marketing plan that sends a commercial message to a group of people using email. It can be used as a powerful tool to boost traffic significantly but must be done moderately so as not to be seen as spam by the recipients. This can be done on a weekly basis. Word of mouth marketing involves you telling people you know about your website and what it offers; once a while go out on field marketing and give out business cards to contacts.
- Introduce freebies : You can also boost traffic by offering freebies such as free e-books with your ad on it, free product or online service that is useful, promos, free seminars and training etc
- Give room for feedback: The ‘’comment section’’ can be utilised as a feedback tool that is used to improve the website. Involving your readers gives them a sense of belonging and can keep them glued to your site. In addition to this, it is important to make the Comment section an interactive one. Reply to your comments and emails, this tells your readers that you’re interested in their opinion.
- Start a community or forum based on your niche: Creating a dedicated setting into your site where people gather to ask questions, brainstorm issues and rub their minds is another way of increasing traffic. However, as visits to the forum increases, contents shared must be managed and monitored in order to ensure that the business ethics are maintained.
- Use Search Engine Optimization (SEO): Search engines have always been a major way to get traffic and expose your content, product or service to people who might be interested in what you have to offer.When you optimise your site and make your keywords SEO friendly, people won’t have to struggle in searching you out.
- Optimise your Guest Posts: Guest postingis a traffic building and networking tool whereby contents are created and published on another website. It is most common in blogs and used to build an online reputation. To drive traffic to your site, you can accept posts/articles from other bloggers to publish for free on your website or write posts/articles for other bloggers to publish on their website for free. If you provide a rich and educative content, people would willingly follow the link to your website thereby increasing the number of visitors that visit your website.
- Build a user friendly website: Create a simple website that is easy to use, make the pages visually appealing with catchy background textures and colour and clear photograph(if used).
- Advertise your website: You can use online and offline means to drive traffic to your website. The online method should be based on your budget. Search engines like Google, Microsoft and Yahoo offer good advertising packages based on how much you can offer to pay. Go for the best package that would maximise the number of visitors to your site.
